424 Record BREAKING Product

A unique opportunity for a group of global companies

PERRINN has created an opportunity for a few companies to write a piece of technological and human performance history.

We are about to tell the world the incredible story of how a network of companies and talented people are going to break the most prestigious lap record at the Nürburgring Nordschleife with the 424 electric hypercar.

To guarantee that this difficult mission is successful, PERRINN has integrated the best solutions from leaders in the motorsport and automotive sectors for tires, electrical powertrain, battery system, braking system and composites. No stone has been left unturned during a preparation that has lasted more than 10 years.

424 will be driven by a racing driver with proven track records and a global following.

For 18 months, we will publish a live documentary of our journey on social media for the public to witness how we are going to break the record.

The current overall record is held by Porsche with a hybrid hypercar and a time of 5:19.

The electric record is held by Volkswagen with a time of 6:05.

PERRINN 424 is capable of a time of 4:59 (20 seconds faster than Porsche). The models and simulations have been developed through intense research and development under the leadership of Nico Perrin, Formula 1 and Formula E senior engineer.

Once the record is broken, the story will travel further and reach a global audience. It will be remembered for years to come as one of the great technological achievements.

It will be the first time Porsche has been defeated on their home turf (they have held the record twice since the 1980s).

Our 18 months plan in 3 parts

To calcule the anticipated ROI, we are primarily looking at what previous companies have done in Motorsport and adding some innovative feature with PERRINN.

The value we are creating is coming from marketing, networking and global brand awareness.

The Nürburgring lap record is one of the most prestigious prize in Motorsport and recognised by the automotive industry at large. It is only broken 2 or 3 times in a generation. Most people in the automotive and technology industries are aware of the Porsche 919 record set in 2018. The video of the lap was seen more than 9m times on Youtube.

Brands like Porsche, Volkswagen and NIO have spent £20m to £30m to break the Nürburgring record. Let's assume they have invested £20m. They would expect to get at least 2x return on their investment. The marketing value of the Nürburgring record can be estimated at £40m.

In Formula 1, sponsors invest £100m a year in each team to appear in 24 races (£4m per race). Each Formula 1 race is a story that repeats itself. The Nürburgring record is a unique story that stands out in the media and holds more value than a single race.

The investment of £10m we are seeking will therefore generate a minimum return of £40m (4x ROI) purely from marketing value.

PERRINN is adding more value through networking (PERRINN is built as a global network instead of a traditional organisation). We also use open source engineering and have engagement with universities around the world. We are offering value that no other organisation in Motorsport and automotive offer right now.

We will also create a live documentary during the entire 18 months period that will show all the steps we are taking until the record event. The documentary will be a great channel for our partners to send their message to a global audience.

1. Nurburgring lap record: brand recognition, brand power and so brand value.

2. Viral videos on Youtube: brands spend multiple 100k on videos that can reach 10m views.

3. Leveraging digital content creation: we are going to invest heavily into digital content during the 424 record campaign.

4. Networking.

5. Open source engineering knowledge base: builds trust, credibility, brand awareness and opportunity to recruit talents at lower cost.

6. Live documentary of record attempt, from design to manufacturing to testing and Nurburgring laps.

7. Merchandising.

8. Physical car: major motor museum auction or sponsor ownership.

9. The story: breaking the Nurburgring record, for the first time with an electric car capable of sub 5 minutes lap time. Beating Porsche in Germany, which has never been done before on this prestigious track.

10. The driver: huge social media following and global ambassador for the project.